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/ (æmˈriːtə) / noun The ambrosia of the gods that bestows immortality.
About Us
Our History
Our History
Our History
Founded in 2022 by Tehan Carter, owner, creator and designer of each experience sold on this site.
Amreeta Concepts is an independent clothing brand inspired by past, present and future cultural movements. My challenge lies in how to take a piece I’ve imagined and turn it into reality. Through creative expression, self-love, and inclusive art, we maintain relevancy to the Black experience.
Location
Our History
Our History
Amreeta Concepts is designed and manufactured in Charlotte, NC.
Our Style
Our History
Our Style
“If you’re strong enough to endure the pain that comes from drinking from the cup of the gods, then you are deserving enough to profit from the immortality that comes with it. We’re not selling goods, but rather experiences that are purposed to create moods, evoke emotions and birth conversations.“-Tehan Carter